Non-executive creative director

Non-executive creative director


Art& is Steven's practice for using his experience to help agencies and brands transform the shape of their creative proposition and structure in a non-executive role. 

— If you think I may be able to help, get in touch.


I work with digital, marketing, creative and tech agency owners, and brand owners, to develop and transform their creative proposition and people.

— Creative team mentoring, structuring and growing
— Creative proposition development
— Creative reputation establishment
— Executive team and board advice on creativity
— M&A pre-sale creative organisation and asset development
— Agency repositioning and rebranding

Brought a culture of ideas to Feed, a specialist production and technology platform agency. I created a client facing creative proposition supported by an executive team approach to creativity and re-structured the global creative team.

Re-established and modernised the Havas CRM agency, EHS, as Havas helia. A new brand and creative proposition of 'Smarter Art’ that highlighted the agency's strength of creativity and data. Re-structured the creative team across multiple sites to increase digital creative capability and the capacity to create great work for global clients. The helia re-brand was recognised by Fast Company as one of the best re-brands of 2016, and was awarded the Red Dot Grand Jury Award for Communication Design.

Worked with the owners of Vivobarefoot to develop a new creative expression for their brand that simplified the complex messaging involving science and feeling. Created toolkits and frameworks for the in-house marketing and creative teams to implement ‘Made To Feel’ across all channels.

Precedent had a long-standing reputation as a digital transformation consultancy. Their proposition needed modernising to compete against the larger consultancies and the avalanche of A.I. and machine learning entering the sector. I created a proposition around how they help their clients focus on the opportunities that digital and technology brings, with their historical truth of understanding humanity. I followed this up by creating a modern expression of their brand and tone.

Helped Soup grow from a regional agency to a nationally renowned digital creative agency. Delivered immediate effectiveness by defining the creative positioning for the national market and using that to win a reputation client, innocent drinks, and a revenue client, Sky.

Instrumental in changing the agency from a design and technical business to a marketing and creative business by redefining its proposition, and building a creative team. Part of the senior team that took them from 84 to 13 in the NMA Top 100 in one year prior to its acquisition by Golly Slater.