SBD http://www.stevenbennettday.com SBD Tue, 24 Jan 2012 12:35:11 +0000 http://www.stevenbennettday.com en Body Shop - Values and Campaigns http://www.stevenbennettday.com/Body-Shop-Values-and-Campaigns http://www.stevenbennettday.com/following/stevenbennettday.com/Body-Shop-Values-and-Campaigns Tue, 24 Jan 2012 12:35:11 +0000 SBD 2666611 Client The Body Shop | Project Values and Campaigns Annual Report | Agency Soup | My Role Concept, Creative Direction, Art Direction Soup worked with The Body Shop to bring their values and campaigns report to life on their global site. Bringing to life Dame Anita Roddick's belief that "The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed." Our approach to communicating the brand’s performance in this area was to create a series of animations to replace the usual in depth report to make the concepts more accessible to a broader global audience. Simon Henzell-Thomas, The Body Shop’s Sustainable Development Manager commented: "At The Body Shop we have a proud heritage of reporting openly and transparently about our Values performance. We are always striving to make sure that our values report is engaging and accessible for the wide variety of stakeholders that are interested in what we have to say. This latest evolution, using the power of the Internet and animation, will hopefully make even more people read about our Values and what we are doing to deliver them." Nestlé Milkybar http://www.stevenbennettday.com/Nestle-Milkybar http://www.stevenbennettday.com/following/stevenbennettday.com/Nestle-Milkybar Thu, 19 Jan 2012 23:12:39 +0000 SBD 2640103 Client Nestlé | Project MIlkybar Ungrowup | Agency Skive | My Role Concept, Creative Direction, Strategic Positioning, Art Direction milkybar.co.uk The 'ungrow up' campaign to find the new 'adult' MIlkybar kid. People audition using an augmented reality platform on milkybar.co.uk. The finalists appeared on a range of media. <img src="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_1.jpg" border="0" width="670" height="471" width_o="670" height_o="471" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_1_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_2.jpg" border="0" width="670" height="471" width_o="670" height_o="471" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_2_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_3.jpg" border="0" width="670" height="471" width_o="670" height_o="471" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_3_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_4.jpg" border="0" width="670" height="471" width_o="670" height_o="471" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_4_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_5.jpg" border="0" width="670" height="471" width_o="670" height_o="471" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_5_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_6.jpg" border="0" width="670" height="471" width_o="670" height_o="471" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_6_o.jpg" align="left" /> <img src="http://payload17.cargocollective.com/1/0/6425/2640103/iphone_milkybar.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/iphone_milkybar_o.jpg" align="left" /> The winners <img src="http://payload17.cargocollective.com/1/0/6425/2640103/MILKYBAR Kid-ults - Hi res.jpg" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/MILKYBAR Kid-ults - Hi res_o.jpg" align="left" /> Nestlé Aero AeroMail http://www.stevenbennettday.com/Nestle-Aero-AeroMail http://www.stevenbennettday.com/following/stevenbennettday.com/Nestle-Aero-AeroMail Thu, 19 Jan 2012 21:50:57 +0000 SBD 2639919 Client Nestlé | Project New Aero Bubbly Social Launch | Agency Skive | My Role Concept, Creative Direction, Strategic Positioning, Art Direction <img src="http://payload16.cargocollective.com/1/0/6425/2639919/title screen_1.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/title screen_1_o.jpg" align="left" /> Spread the bubbliness. A campaign to raise awareness, excitement and trial of the new bubbly Aero bar. AeroMail is an idea that allows consumers to ‘spread the bubbliness’ by sending an uplifting message to their friends using a digital balloon on Facebook. Each message sent in the campaign period generates a sample. Involving our fans in helping us make the world a bubblier place by giving them the tools to create their own uplifting experiences and share them with friends. <img src="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_1.jpg" border="0" width="670" height="724" width_o="1484" height_o="1604" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_1_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_map.jpg" border="0" width="670" height="724" width_o="1484" height_o="1604" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_map_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat1 copy.jpg" border="0" width="670" height="724" width_o="1484" height_o="1604" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat1 copy_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat3 copy.jpg" border="0" width="670" height="724" width_o="1484" height_o="1604" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat3 copy_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat2 copy.jpg" border="0" width="670" height="724" width_o="1484" height_o="1604" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat2 copy_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat4 copy.jpg" border="0" width="670" height="724" width_o="1484" height_o="1604" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat4 copy_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2639919/facebook_timeline.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/facebook_timeline_o.jpg" align="left" /> We take the best uplifting messages that are spreading the bubbliness and use them in a number of media initiatives. From standard/rich banners right through to digital outdoor. <img src="http://payload16.cargocollective.com/1/0/6425/2639919/ad overlay_1.jpg" border="0" width="670" height="446" width_o="1208" height_o="805" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/ad overlay_1_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2639919/ad overlay 2.jpg" border="0" width="670" height="446" width_o="1208" height_o="805" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/ad overlay 2_o.jpg" align="left" /> Activation Ideas Bubblewell A launch activation where Nestlé Aero takes over the small village of Bubblewell in Gloucestershire. Live messages from the AeroMail app will be launched on real balloons, spreading the bubbliness as far as possible. <img src="http://payload16.cargocollective.com/1/0/6425/2639919/bubblewell_1.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/bubblewell_1_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2639919/bubblewell_2.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/bubblewell_2_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2639919/bubblewell_3.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/bubblewell_3_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2639919/crossrail.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/crossrail_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2639919/busshelter.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/busshelter_o.jpg" align="left" /> #iseebubbles In keeping with the strategy of engaging our ‘social impulsive’ audience the meme of #iseebubbles is seeded on the Facebook community. Users encouraged to instgram images of round objects. <img src="http://payload16.cargocollective.com/1/0/6425/2639919/iphone_iseebubbles.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/iphone_iseebubbles_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2639919/iseebubblesmeme.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/iseebubblesmeme_o.jpg" align="left" /> AeroWave AeroWave is the radio station of ‘uplifting’ songs. Created as an app within Spotify to allow for a high level of branding, users can add their own uplifting soundtrack to the playlist. <img src="http://payload16.cargocollective.com/1/0/6425/2639919/spotify aerowave_1.jpg" border="0" width="670" height="403" width_o="1888" height_o="1138" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/spotify aerowave_1_o.jpg" align="left" /> London Fashion Week http://www.stevenbennettday.com/London-Fashion-Week http://www.stevenbennettday.com/following/stevenbennettday.com/London-Fashion-Week Wed, 18 Jan 2012 21:52:26 +0000 SBD 2633118 Client British Fashion Council | Project London Fashion Week NewGen Hub | Agency Skive | My Role Concept, Creative Direction, Strategic Positioning, Art Direction We brought together the British Fashion Council and the Microsoft IE9 team to create a demonstration of the features of IE9 to promote the best of the UK's young fashion designers. <img src="http://payload16.cargocollective.com/1/0/6425/2633118/homepage.jpg" border="0" width="670" height="534" width_o="1700" height_o="1356" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/homepage_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/homepage_video.jpg" border="0" width="670" height="534" width_o="1700" height_o="1356" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/homepage_video_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/meet_the_new_gen.jpg" border="0" width="670" height="534" width_o="1700" height_o="1356" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/meet_the_new_gen_o.jpg" align="left" /> Concept deck: <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.001.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.001_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.002.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.002_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.003.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.003_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.004.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.004_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.005.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.005_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.006.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.006_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.007.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.007_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.008.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.008_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.009.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.009_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.010.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.010_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.011.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.011_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.012.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.012_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.013.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.013_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.014.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.014_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.015.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.015_o.jpg" align="left" /> Vauxhall Prove Your #1 http://www.stevenbennettday.com/Vauxhall-Prove-Your-1 http://www.stevenbennettday.com/following/stevenbennettday.com/Vauxhall-Prove-Your-1 Wed, 18 Jan 2012 21:25:23 +0000 SBD 2632943 Client Vauxhall | Project Prove Your #1 | Agency Skive | My Role Concept, Creative Direction, Art Direction A simple, quick Facebook campaign to find the #1 supporter for each of the home naton teams. England | Scotland | Ireland | Wales <img src="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-eng.jpg" border="0" width="670" height="627" width_o="1062" height_o="994" src_o="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-eng_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-ire.jpg" border="0" width="670" height="627" width_o="1062" height_o="994" src_o="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-ire_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-scot.jpg" border="0" width="670" height="627" width_o="1062" height_o="994" src_o="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-scot_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-wales.jpg" border="0" width="670" height="627" width_o="1062" height_o="994" src_o="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-wales_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2632943/03b_team.jpg" border="0" width="670" height="627" width_o="1062" height_o="994" src_o="http://payload16.cargocollective.com/1/0/6425/2632943/03b_team_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2632943/05_friends-submission.jpg" border="0" width="670" height="627" width_o="1062" height_o="994" src_o="http://payload16.cargocollective.com/1/0/6425/2632943/05_friends-submission_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2632943/07b_Gallery.jpg" border="0" width="670" height="627" width_o="1062" height_o="994" src_o="http://payload16.cargocollective.com/1/0/6425/2632943/07b_Gallery_o.jpg" align="left" /> Vauxhall Home Nations Football http://www.stevenbennettday.com/Vauxhall-Home-Nations-Football http://www.stevenbennettday.com/following/stevenbennettday.com/Vauxhall-Home-Nations-Football Wed, 18 Jan 2012 21:02:40 +0000 SBD 2632623 Client Vauxhall | Project Home Nations Football Sponsorship | Agency Skive | My Role Concept, Creative Direction, Art Direction Creative activation of Vauxhall's sponsorship of Home Nations Football. This has entailed planning and strategy to find a position and voice for Vauxhall to talk about football credibly in such a crowded marketplace. Working closely with the brand and various national football associations. The single biggest aim is bringing the fans closer to the action through Vauxhall’s official access. Supported by bridging the divide between fans and players plus supporting the next generation of talent emerging in the game. <img src="http://payload16.cargocollective.com/1/0/6425/2632623/01_Homev4-a.jpg" border="0" width="670" height="883" width_o="1400" height_o="1847" src_o="http://payload16.cargocollective.com/1/0/6425/2632623/01_Homev4-a_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2632623/02_competition.jpg" border="0" width="670" height="999" width_o="1400" height_o="2088" src_o="http://payload16.cargocollective.com/1/0/6425/2632623/02_competition_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2632623/04_fixtures-senior.jpg" border="0" width="670" height="801" width_o="1400" height_o="1674" src_o="http://payload16.cargocollective.com/1/0/6425/2632623/04_fixtures-senior_o.jpg" align="left" /> Carlsberg Fan Challenge http://www.stevenbennettday.com/Carlsberg-Fan-Challenge http://www.stevenbennettday.com/following/stevenbennettday.com/Carlsberg-Fan-Challenge Wed, 18 Jan 2012 20:19:39 +0000 SBD 2631449 Client Carlsberg | Project Euro 2012 Sponsorship Activation | Agency Skive | My Role Concept, Creative Direction, Strategic Positioning, Art Direction Status In development. Will run from January to August 2012. The aim of the Carlsberg UEFA EURO Fan Challenge is to discover the most dedicated supporter in the world and reward him with the once in a lifetime experience of presenting the Man Of The Match award at the Euro 2012 Final. Over the course of the challenge our finalist will be elevated to the status of a minor celebrity, so the award ceremony will be a handover ‘from one National Hero to another’. <img src="http://payload16.cargocollective.com/1/0/6425/2631449/00_launch_page.jpg" border="0" width="670" height="793" width_o="1152" height_o="1365" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/00_launch_page_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/4.0_trophy_room.jpg" border="0" width="670" height="1182" width_o="1200" height_o="2118" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/4.0_trophy_room_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/2.1_meet_the_scouts_1.jpg" border="0" width="670" height="714" width_o="1200" height_o="1280" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/2.1_meet_the_scouts_1_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/3.0_gallery_challenge_view.jpg" border="0" width="670" height="1044" width_o="1200" height_o="1870" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/3.0_gallery_challenge_view_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/3.0_MOTM_gallery_friends_view.jpg" border="0" width="670" height="1116" width_o="1200" height_o="2000" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/3.0_MOTM_gallery_friends_view_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/3.0_MOTM_gallery_map_view.jpg" border="0" width="670" height="1005" width_o="1200" height_o="1800" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/3.0_MOTM_gallery_map_view_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/3.1b_content_poznan.jpg" border="0" width="670" height="835" width_o="1200" height_o="1496" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/3.1b_content_poznan_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/5.1_challenge_step_1_countdown.jpg" border="0" width="670" height="807" width_o="1200" height_o="1447" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/5.1_challenge_step_1_countdown_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/6.0_a_quiz_question_65.jpg" border="0" width="670" height="711" width_o="1200" height_o="1275" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/6.0_a_quiz_question_65_o.jpg" align="left" /> The Challenge is in three stages running from January to the tournament in August. The whole campaign is built on a large user generated content platform all hosted in Facebook. We begin with an audition where Peter Schmeichel asks the questions and you can enhance your audition with a range of props. Carlsberg's talent scouts pick their favourite 50 auditions with Peter Schmeichel and each Nation has the chance to vote for their representatives. We encourage the selected fans to compete in tasks, adding more content to the UGC platform. We will use the content generated on the platform in media for campaign amplification. The campaign ends with the three finalists in the tournament. A range of live challenges that users can vote on will decide who presents MOTM trophy. Some of the concept scamps <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide28.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide28_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide29.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide29_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide39.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide39_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide40.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide40_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide42.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide42_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Carlsberg_FB_poznan.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Carlsberg_FB_poznan_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide44.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide44_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide52.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide52_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide53.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide53_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide55.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide55_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide58.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide58_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide60.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide60_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide61.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide61_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide62.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide62_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide63.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide63_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide64.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide64_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide65.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide65_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide66.jpg" border="0" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide66_o.jpg" align="left" /> Vodafone Hometown GP http://www.stevenbennettday.com/Vodafone-Hometown-GP http://www.stevenbennettday.com/following/stevenbennettday.com/Vodafone-Hometown-GP Wed, 18 Jan 2012 18:00:40 +0000 SBD 2630755 Client Ogilvy | Project Vodafone Hometown GP | Agency Skive | My Role Creative Direction To communicate the 'Power To You' strapline and exploiting Vodafone's association with F1, we created 'Hometown GP'. This browser-based game uses a custom Google Maps interface to allow you to create your own tracks on real roads – before dynamically generating a 3D racetrack which matches your route. The short case study: Longer version: You race the roads you know, personalising them with a toolset of features. Ultimately experience F1 in your home town. Anywhere in the world. Using Flash and Unity 3D with route, altitude and satellite data from Google maps, this project breaks new ground when it comes to technology 'mash-ups'. <img src="http://payload16.cargocollective.com/1/0/6425/2630755/hometowngp1.jpg" border="0" width="670" height="451" width_o="670" height_o="451" src_o="http://payload16.cargocollective.com/1/0/6425/2630755/hometowngp1_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2630755/hometowngp2.jpg" border="0" width="670" height="451" width_o="670" height_o="451" src_o="http://payload16.cargocollective.com/1/0/6425/2630755/hometowngp2_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2630755/hometowngp3.jpg" border="0" width="670" height="451" width_o="670" height_o="451" src_o="http://payload16.cargocollective.com/1/0/6425/2630755/hometowngp3_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2630755/hometowngp4.jpg" border="0" width="670" height="451" width_o="670" height_o="451" src_o="http://payload16.cargocollective.com/1/0/6425/2630755/hometowngp4_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2630755/hometowngp5.jpg" border="0" width="670" height="451" width_o="670" height_o="451" src_o="http://payload16.cargocollective.com/1/0/6425/2630755/hometowngp5_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2630755/hometowngp6.jpg" border="0" width="670" height="451" width_o="670" height_o="451" src_o="http://payload16.cargocollective.com/1/0/6425/2630755/hometowngp6_o.jpg" align="left" /> Techville http://www.stevenbennettday.com/Techville http://www.stevenbennettday.com/following/stevenbennettday.com/Techville Wed, 18 Jan 2012 16:06:32 +0000 SBD 2625605 Client Regenersis | Project Techville | Agency Skive | My Role Concept, Brand Idea, Creative Direction, Art Direction Status In scope <img src="http://payload16.cargocollective.com/1/0/6425/2625605/R_proposition.jpg" border="0" width="670" height="433" width_o="1300" height_o="841" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/R_proposition_o.jpg" align="left" /> Regenersis are the UK's largest outsourced consumer electronics technical support service. They service the repairs and returns for all consumer electronics from retailers such as Amazon, Argos, Virgin and John Lewis. The business problem: Eight out of ten returns of consumer electronics for the retailers that Regenersis services are user fault not equipment fault. Each unit returned has to be checked and can then only be sold as refurbished. It costs the retailers around £120 per action. The solution: Techville. A service which encourages consumers to deliver their own technical support. The proposition: A service that keeps people in love with their gadgets. At Techville, we want you to keep that unboxing feeling for the entire time you own your gadgets. The Techville proposition of keeping you in love with your gadgets begins right from the start. The technical support is omnipresent. Delivered through a web-service the interface exists where you need it in the format that is most appropriate. Whether that is through an app, browser or gadget. Frictionless technical support, helping you diagnose and fix your gadget with the minimum of fuss. As Techville knows your product right down to the little details, often they alert consumers when something needs fixing or updating before they even know. <img src="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_master.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_master_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/omnipresent_1.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/omnipresent_1_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/omnipresent_2.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/omnipresent_2_o.jpg" align="left" /> User Journey — new user — registering a new TV: <img src="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_person.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_person_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_1b.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_1b_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_1d.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_1d_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_1c.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_1c_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_1a.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_1a_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_1.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_1_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_2.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_2_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_3.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_3_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_master.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/nick_add_master_o.jpg" align="left" /> User Journey — existing user — diagnosing problem with TV using tablet: <img src="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_person.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_person_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_1.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_1_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_2.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_2_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_3.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_3_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_4.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_4_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_5.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_5_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_6.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_6_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_7.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/anna_diagnose_7_o.jpg" align="left" /> User Journey — community contributor — using knowledge to help other members: <img src="http://payload16.cargocollective.com/1/0/6425/2625605/rob_person.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/rob_person_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/rob_community_start.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/rob_community_start_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/rob_community_1.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/rob_community_1_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/rob_community_app.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/rob_community_app_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/rob_community_2.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/rob_community_2_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625605/rob_community_fb.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625605/rob_community_fb_o.jpg" align="left" /> Noel Fielding's Luxury Comedy http://www.stevenbennettday.com/Noel-Fielding-s-Luxury-Comedy http://www.stevenbennettday.com/following/stevenbennettday.com/Noel-Fielding-s-Luxury-Comedy Tue, 17 Jan 2012 22:15:14 +0000 SBD 2625779 Client Channel 4 | Project Noel Fielding's Luxury Comedy | Agency Skive | My Role Concept Status Pitch concept Channel 4 Noel Fielding Luxury Comedy Concept from Steven Bennett-Day on Vimeo. A physical website. With a street address, not a URL. Concept for a digital experience to accompany Noel Fielding’s Luxury Comedy. Luxury Comedy is unique for TV. Being unique online is not as easy. We proposed a website that would be a literal, physical place. It would have an address, not a URL. Inside are all the usual things you’d expect of a website – buttons, menus, search boxes, content – but rendered in a quirky, analogue way on a set. Webcams broadcast to an online page. From there, you can control the cameras and make things happen in the physical space, as well as accessing exclusive content, site features and more. Have a look through the concept deck: <img src="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.001.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.001_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.002.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.002_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.003.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.003_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.004.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.004_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.005.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.005_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.006.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.006_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.007.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.007_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.008.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.008_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.009.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.009_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.010.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.010_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.011.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.011_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.012.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.012_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.013.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.013_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.014.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.014_o.jpg" align="left" /> <img src="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.015.jpg" border="0" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/ch4_creative.015_o.jpg" align="left" /> The concept was submitted as the video above prepared in an afternoon by myself and Mat Denney. Here's Mat in the making. <img src="http://payload16.cargocollective.com/1/0/6425/2625779/mat.JPG" border="0" width="612" height="612" width_o="612" height_o="612" src_o="http://payload16.cargocollective.com/1/0/6425/2625779/mat_o.JPG" align="left" />