http://www.stevenbennettday.com SBD Mon, 30 Apr 2012 22:26:07 +0000 http://www.stevenbennettday.com en http://www.stevenbennettday.com/Nestle-Kit-Kat http://www.stevenbennettday.com/following/stevenbennettday.com/Nestle-Kit-Kat Mon, 30 Apr 2012 22:26:07 +0000 SBD 3310607 Client Nestlé | Project Kit Kat | Agency Skive | My Role Concept, Creative Direction, Art Direction Activation of Kit Kat's Music Break promotion using augmented reality on pack to access an exclusively filmed and created piece of content from Scouting For Girls. <img src="http://payload50.cargocollective.com/1/0/6425/3310607/BREAKCHANNEL_1.jpg" width="670" height="486" width_o="937" height_o="680" src_o="http://payload50.cargocollective.com/1/0/6425/3310607/BREAKCHANNEL_1_o.jpg" data-mid="16990996" border="0" align="left"/><img src="http://payload50.cargocollective.com/1/0/6425/3310607/BREAKCHANNEL_2.jpg" width="670" height="486" width_o="937" height_o="680" src_o="http://payload50.cargocollective.com/1/0/6425/3310607/BREAKCHANNEL_2_o.jpg" data-mid="16990999" border="0" align="left"/> The Kit Kat break channel. Very bespoke use of YouTube brand channel. Choose the time you have and the mood you are in and we serve you up content for your break. YouTube uses this as a case study for best practice. http://www.stevenbennettday.com/Innocent-Buy-1-Get-1-Tree http://www.stevenbennettday.com/following/stevenbennettday.com/Innocent-Buy-1-Get-1-Tree Mon, 27 Feb 2012 15:41:07 +0000 SBD 2873284 <img src="http://payload28.cargocollective.com/1/0/6425/2873284/innocent_trees_1_3.jpg" width="670" height="463" width_o="953" height_o="659" src_o="http://payload28.cargocollective.com/1/0/6425/2873284/innocent_trees_1_3_o.jpg" data-mid="14606361" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/0/6425/2873284/Forest_2.jpg" width="670" height="449" width_o="946" height_o="634" src_o="http://payload28.cargocollective.com/1/0/6425/2873284/Forest_2_o.jpg" data-mid="14606359" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/0/6425/2873284/Forest_selected_1.jpg" width="670" height="453" width_o="936" height_o="633" src_o="http://payload28.cargocollective.com/1/0/6425/2873284/Forest_selected_1_o.jpg" data-mid="14606358" border="0" align="left"/> An on-pack promotion designed to drive sales and consumer loyalty, by funding the planting of 100,000 trees in India and Africa. A unique code was placed on 
4 Million 1 litre carton packs of smoothie. For each redemption innocent would plant a sapling and protect it for 30 years. Innocent was very keen to ensure that the focus
of the campaign was a digital site that became the ‘home’ of the tree-planting. We agreed with innocent that there was a careful balance to be struck between the twin goals of getting trees planted and increasing brand loyalty. We created a virtual forest of trees — one virtual tree being planted for each real one — so that people could visualise for themselves just how big an impact the campaign was having. The virtual trees could have messages attached to them and notes could also be sent to friends - who could then locate trees in the growing virtual forest. We added to the site with widgets that users could upload onto facebook and blogs. The widgets displayed and updated the number of trees the user had planted. Sitting alongside the site is a Facebook application which updates every time a user plants another tree and supporting their efforts with a celebratory message. The target was 100,000 trees. 164,020 trees were registered and one individual planted an astonishing 76 trees. Nearly 30,000 trees were given as gifts and innocent recorded an 8% increase in sales throughout the campaign’s duration with redemption 64% higher than their original target. <img src="http://payload28.cargocollective.com/1/0/6425/2873284/B1G1T_illustrations.jpg" width="670" height="670" width_o="1024" height_o="1024" src_o="http://payload28.cargocollective.com/1/0/6425/2873284/B1G1T_illustrations_o.jpg" data-mid="14696269" border="0" align="left"/> <img src="http://payload28.cargocollective.com/1/0/6425/2873284/ad_1.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload28.cargocollective.com/1/0/6425/2873284/ad_1_o.jpg" data-mid="14696513" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/0/6425/2873284/ad_2.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload28.cargocollective.com/1/0/6425/2873284/ad_2_o.jpg" data-mid="14696515" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/0/6425/2873284/ad_3.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload28.cargocollective.com/1/0/6425/2873284/ad_3_o.jpg" data-mid="14696517" border="0" align="left"/> http://www.stevenbennettday.com/Dunhill-Voice http://www.stevenbennettday.com/following/stevenbennettday.com/Dunhill-Voice Fri, 24 Feb 2012 07:36:41 +0000 SBD 2869386 Client Dunhill | Project The Voice SS2011 Campaign | Agency Skive | My Role Concept <img src="http://payload28.cargocollective.com/1/0/6425/2869386/01_region_select_page.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload28.cargocollective.com/1/0/6425/2869386/01_region_select_page_o.jpg" data-mid="14587748" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/0/6425/2869386/03_uk_landing_v1_harland.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload28.cargocollective.com/1/0/6425/2869386/03_uk_landing_v1_harland_o.jpg" data-mid="14587836" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/0/6425/2869386/05_uk_landing_v1_extended_nav.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload28.cargocollective.com/1/0/6425/2869386/05_uk_landing_v1_extended_nav_o.jpg" data-mid="14587941" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/0/6425/2869386/02_uk_landing_v1_charlie.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload28.cargocollective.com/1/0/6425/2869386/02_uk_landing_v1_charlie_o.jpg" data-mid="14587761" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/0/6425/2869386/04_uk_landing_v1_david.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload28.cargocollective.com/1/0/6425/2869386/04_uk_landing_v1_david_o.jpg" data-mid="14587900" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/0/6425/2869386/11_voice_landing_page.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload28.cargocollective.com/1/0/6425/2869386/11_voice_landing_page_o.jpg" data-mid="14587983" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/0/6425/2869386/12_voice_video_harland.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload28.cargocollective.com/1/0/6425/2869386/12_voice_video_harland_o.jpg" data-mid="14588016" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/0/6425/2869386/13_voice_video_thumbnails.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload28.cargocollective.com/1/0/6425/2869386/13_voice_video_thumbnails_o.jpg" data-mid="14588049" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/0/6425/2869386/14_video_player.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload28.cargocollective.com/1/0/6425/2869386/14_video_player_o.jpg" data-mid="14588073" border="0" align="left"/> Digital support for Dunhill's Spring/Summer 2011 campaign, The Voice. Three exceptional men recorded talking of their experience and brought to life online using a range of tools including Aurasma augmented reality for the press campaign. <img src="http://payload28.cargocollective.com/1/0/6425/2869386/dunhill_screen2.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload28.cargocollective.com/1/0/6425/2869386/dunhill_screen2_o.jpg" data-mid="14588113" border="0" align="left"/> Photography by David James. http://www.stevenbennettday.com/Body-Shop-Values-and-Campaigns http://www.stevenbennettday.com/following/stevenbennettday.com/Body-Shop-Values-and-Campaigns Tue, 24 Jan 2012 12:35:11 +0000 SBD 2666611 Client The Body Shop | Project Values and Campaigns Annual Report | Agency Soup | My Role Concept, Creative Direction, Art Direction Soup worked with The Body Shop to bring their values and campaigns report to life on their global site. Bringing to life Dame Anita Roddick's belief that "The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed." Our approach to communicating the brand’s performance in this area was to create a series of animations to replace the usual in depth report to make the concepts more accessible to a broader global audience. Simon Henzell-Thomas, The Body Shop’s Sustainable Development Manager commented: "At The Body Shop we have a proud heritage of reporting openly and transparently about our Values performance. We are always striving to make sure that our values report is engaging and accessible for the wide variety of stakeholders that are interested in what we have to say. This latest evolution, using the power of the Internet and animation, will hopefully make even more people read about our Values and what we are doing to deliver them." http://www.stevenbennettday.com/Nestle-Milkybar http://www.stevenbennettday.com/following/stevenbennettday.com/Nestle-Milkybar Thu, 19 Jan 2012 23:12:39 +0000 SBD 2640103 Client Nestlé | Project MIlkybar Ungrowup | Agency Skive | My Role Concept, Creative Direction, Strategic Positioning, Art Direction milkybar.co.uk The 'ungrow up' campaign to find the new 'adult' MIlkybar kid. People audition using an augmented reality platform on milkybar.co.uk. The finalists appeared on a range of media. <img src="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_1.jpg" width="670" height="471" width_o="670" height_o="471" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_1_o.jpg" data-mid="13365206" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_2.jpg" width="670" height="471" width_o="670" height_o="471" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_2_o.jpg" data-mid="13365211" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_3.jpg" width="670" height="471" width_o="670" height_o="471" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_3_o.jpg" data-mid="13365217" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_4.jpg" width="670" height="471" width_o="670" height_o="471" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_4_o.jpg" data-mid="13365225" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_5.jpg" width="670" height="471" width_o="670" height_o="471" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_5_o.jpg" data-mid="13365233" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_6.jpg" width="670" height="471" width_o="670" height_o="471" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/milkybar_6_o.jpg" data-mid="13365240" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/0/6425/2640103/iphone_milkybar.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/iphone_milkybar_o.jpg" data-mid="13365199" border="0" align="left"/> The winners <img src="http://payload17.cargocollective.com/1/0/6425/2640103/MILKYBAR Kid-ults - Hi res.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload17.cargocollective.com/1/0/6425/2640103/MILKYBAR Kid-ults - Hi res_o.jpg" data-mid="13365917" border="0" align="left"/> http://www.stevenbennettday.com/Nestle-Aero-AeroMail http://www.stevenbennettday.com/following/stevenbennettday.com/Nestle-Aero-AeroMail Thu, 19 Jan 2012 21:50:57 +0000 SBD 2639919 Client Nestlé | Project New Aero Bubbly Social Launch | Agency Skive | My Role Concept, Creative Direction, Strategic Positioning, Art Direction <img src="http://payload16.cargocollective.com/1/0/6425/2639919/title screen_1.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/title screen_1_o.jpg" data-mid="13362804" border="0" align="left"/> Spread the bubbliness. A campaign to raise awareness, excitement and trial of the new bubbly Aero bar. AeroMail is an idea that allows consumers to ‘spread the bubbliness’ by sending an uplifting message to their friends using a digital balloon on Facebook. Each message sent in the campaign period generates a sample. Involving our fans in helping us make the world a bubblier place by giving them the tools to create their own uplifting experiences and share them with friends. <img src="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_1.jpg" width="670" height="724" width_o="1484" height_o="1604" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_1_o.jpg" data-mid="13362658" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_map.jpg" width="670" height="724" width_o="1484" height_o="1604" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_map_o.jpg" data-mid="13362687" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat1 copy.jpg" width="670" height="724" width_o="1484" height_o="1604" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat1 copy_o.jpg" data-mid="13362666" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat3 copy.jpg" width="670" height="724" width_o="1484" height_o="1604" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat3 copy_o.jpg" data-mid="13362678" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat2 copy.jpg" width="670" height="724" width_o="1484" height_o="1604" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat2 copy_o.jpg" data-mid="13362670" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat4 copy.jpg" width="670" height="724" width_o="1484" height_o="1604" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/aero_mail_2_mat4 copy_o.jpg" data-mid="13362683" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2639919/facebook_timeline.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/facebook_timeline_o.jpg" data-mid="13362760" border="0" align="left"/> We take the best uplifting messages that are spreading the bubbliness and use them in a number of media initiatives. From standard/rich banners right through to digital outdoor. <img src="http://payload16.cargocollective.com/1/0/6425/2639919/ad overlay_1.jpg" width="670" height="446" width_o="1208" height_o="805" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/ad overlay_1_o.jpg" data-mid="13362650" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2639919/ad overlay 2.jpg" width="670" height="446" width_o="1208" height_o="805" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/ad overlay 2_o.jpg" data-mid="13362641" border="0" align="left"/> Activation Ideas Bubblewell A launch activation where Nestlé Aero takes over the small village of Bubblewell in Gloucestershire. Live messages from the AeroMail app will be launched on real balloons, spreading the bubbliness as far as possible. <img src="http://payload16.cargocollective.com/1/0/6425/2639919/bubblewell_1.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/bubblewell_1_o.jpg" data-mid="13362707" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2639919/bubblewell_2.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/bubblewell_2_o.jpg" data-mid="13362722" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2639919/bubblewell_3.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/bubblewell_3_o.jpg" data-mid="13362734" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2639919/crossrail.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/crossrail_o.jpg" data-mid="13362753" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2639919/busshelter.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/busshelter_o.jpg" data-mid="13362742" border="0" align="left"/> #iseebubbles In keeping with the strategy of engaging our ‘social impulsive’ audience the meme of #iseebubbles is seeded on the Facebook community. Users encouraged to instgram images of round objects. <img src="http://payload16.cargocollective.com/1/0/6425/2639919/iphone_iseebubbles.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/iphone_iseebubbles_o.jpg" data-mid="13362770" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2639919/iseebubblesmeme.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/iseebubblesmeme_o.jpg" data-mid="13362782" border="0" align="left"/> AeroWave AeroWave is the radio station of ‘uplifting’ songs. Created as an app within Spotify to allow for a high level of branding, users can add their own uplifting soundtrack to the playlist. <img src="http://payload16.cargocollective.com/1/0/6425/2639919/spotify aerowave_1.jpg" width="670" height="403" width_o="1888" height_o="1138" src_o="http://payload16.cargocollective.com/1/0/6425/2639919/spotify aerowave_1_o.jpg" data-mid="13362793" border="0" align="left"/> http://www.stevenbennettday.com/London-Fashion-Week http://www.stevenbennettday.com/following/stevenbennettday.com/London-Fashion-Week Wed, 18 Jan 2012 21:52:26 +0000 SBD 2633118 Client British Fashion Council | Project London Fashion Week NewGen Hub | Agency Skive | My Role Concept, Creative Direction, Strategic Positioning, Art Direction We brought together the British Fashion Council and the Microsoft IE9 team to create a demonstration of the features of IE9 to promote the best of the UK's young fashion designers. <img src="http://payload16.cargocollective.com/1/0/6425/2633118/homepage.jpg" width="670" height="534" width_o="1700" height_o="1356" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/homepage_o.jpg" data-mid="13326686" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/homepage_video.jpg" width="670" height="534" width_o="1700" height_o="1356" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/homepage_video_o.jpg" data-mid="13326664" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/meet_the_new_gen.jpg" width="670" height="534" width_o="1700" height_o="1356" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/meet_the_new_gen_o.jpg" data-mid="13326706" border="0" align="left"/> Concept deck: <img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.001.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.001_o.jpg" data-mid="13326753" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.002.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.002_o.jpg" data-mid="13326765" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.003.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.003_o.jpg" data-mid="13326773" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.004.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.004_o.jpg" data-mid="13326780" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.005.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.005_o.jpg" data-mid="13326796" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.006.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.006_o.jpg" data-mid="13326805" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.007.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.007_o.jpg" data-mid="13326810" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.008.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.008_o.jpg" data-mid="13326825" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.009.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.009_o.jpg" data-mid="13326833" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.010.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.010_o.jpg" data-mid="13326843" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.011.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.011_o.jpg" data-mid="13326861" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.012.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.012_o.jpg" data-mid="13326870" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.013.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.013_o.jpg" data-mid="13326884" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.014.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.014_o.jpg" data-mid="13326902" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.015.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2633118/newgen_hub_v2.015_o.jpg" data-mid="13326917" border="0" align="left"/> http://www.stevenbennettday.com/Vauxhall-Prove-Your-1 http://www.stevenbennettday.com/following/stevenbennettday.com/Vauxhall-Prove-Your-1 Wed, 18 Jan 2012 21:25:23 +0000 SBD 2632943 Client Vauxhall | Project Prove Your #1 | Agency Skive | My Role Concept, Creative Direction, Art Direction A simple, quick Facebook campaign to find the #1 supporter for each of the home naton teams. England | Scotland | Ireland | Wales <img src="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-eng.jpg" width="670" height="627" width_o="1062" height_o="994" src_o="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-eng_o.jpg" data-mid="13325589" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-ire.jpg" width="670" height="627" width_o="1062" height_o="994" src_o="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-ire_o.jpg" data-mid="13325594" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-scot.jpg" width="670" height="627" width_o="1062" height_o="994" src_o="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-scot_o.jpg" data-mid="13325606" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-wales.jpg" width="670" height="627" width_o="1062" height_o="994" src_o="http://payload16.cargocollective.com/1/0/6425/2632943/01_landing-wales_o.jpg" data-mid="13325612" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2632943/03b_team.jpg" width="670" height="627" width_o="1062" height_o="994" src_o="http://payload16.cargocollective.com/1/0/6425/2632943/03b_team_o.jpg" data-mid="13325627" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2632943/05_friends-submission.jpg" width="670" height="627" width_o="1062" height_o="994" src_o="http://payload16.cargocollective.com/1/0/6425/2632943/05_friends-submission_o.jpg" data-mid="13325634" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2632943/07b_Gallery.jpg" width="670" height="627" width_o="1062" height_o="994" src_o="http://payload16.cargocollective.com/1/0/6425/2632943/07b_Gallery_o.jpg" data-mid="13325648" border="0" align="left"/> http://www.stevenbennettday.com/Vauxhall-Home-Nations-Football http://www.stevenbennettday.com/following/stevenbennettday.com/Vauxhall-Home-Nations-Football Wed, 18 Jan 2012 21:02:40 +0000 SBD 2632623 Client Vauxhall | Project Home Nations Football Sponsorship | Agency Skive | My Role Concept, Creative Direction, Art Direction Creative activation of Vauxhall's sponsorship of Home Nations Football. This has entailed planning and strategy to find a position and voice for Vauxhall to talk about football credibly in such a crowded marketplace. Working closely with the brand and various national football associations. The single biggest aim is bringing the fans closer to the action through Vauxhall’s official access. Supported by bridging the divide between fans and players plus supporting the next generation of talent emerging in the game. <img src="http://payload16.cargocollective.com/1/0/6425/2632623/01_Homev4-a.jpg" width="670" height="883" width_o="1400" height_o="1847" src_o="http://payload16.cargocollective.com/1/0/6425/2632623/01_Homev4-a_o.jpg" data-mid="13324303" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2632623/02_competition.jpg" width="670" height="999" width_o="1400" height_o="2088" src_o="http://payload16.cargocollective.com/1/0/6425/2632623/02_competition_o.jpg" data-mid="13324315" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2632623/04_fixtures-senior.jpg" width="670" height="801" width_o="1400" height_o="1674" src_o="http://payload16.cargocollective.com/1/0/6425/2632623/04_fixtures-senior_o.jpg" data-mid="13324322" border="0" align="left"/> http://www.stevenbennettday.com/Carlsberg-Fan-Challenge http://www.stevenbennettday.com/following/stevenbennettday.com/Carlsberg-Fan-Challenge Wed, 18 Jan 2012 20:19:39 +0000 SBD 2631449 Client Carlsberg | Project Euro 2012 Sponsorship Activation | Agency Skive | My Role Concept, Creative Direction, Strategic Positioning, Art Direction Status In development. Will run from January to August 2012. The aim of the Carlsberg UEFA EURO Fan Challenge is to discover the most dedicated supporter in the world and reward him with the once in a lifetime experience of presenting the Man Of The Match award at the Euro 2012 Final. Over the course of the challenge our finalist will be elevated to the status of a minor celebrity, so the award ceremony will be a handover ‘from one National Hero to another’. <img src="http://payload16.cargocollective.com/1/0/6425/2631449/00_launch_page.jpg" width="670" height="793" width_o="1152" height_o="1365" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/00_launch_page_o.jpg" data-mid="13320112" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/4.0_trophy_room.jpg" width="670" height="1182" width_o="1200" height_o="2118" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/4.0_trophy_room_o.jpg" data-mid="13320247" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/2.1_meet_the_scouts_1.jpg" width="670" height="714" width_o="1200" height_o="1280" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/2.1_meet_the_scouts_1_o.jpg" data-mid="13320159" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/3.0_gallery_challenge_view.jpg" width="670" height="1044" width_o="1200" height_o="1870" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/3.0_gallery_challenge_view_o.jpg" data-mid="13320175" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/3.0_MOTM_gallery_friends_view.jpg" width="670" height="1116" width_o="1200" height_o="2000" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/3.0_MOTM_gallery_friends_view_o.jpg" data-mid="13320188" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/3.0_MOTM_gallery_map_view.jpg" width="670" height="1005" width_o="1200" height_o="1800" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/3.0_MOTM_gallery_map_view_o.jpg" data-mid="13320197" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/3.1b_content_poznan.jpg" width="670" height="835" width_o="1200" height_o="1496" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/3.1b_content_poznan_o.jpg" data-mid="13320229" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/5.1_challenge_step_1_countdown.jpg" width="670" height="807" width_o="1200" height_o="1447" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/5.1_challenge_step_1_countdown_o.jpg" data-mid="13320261" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/6.0_a_quiz_question_65.jpg" width="670" height="711" width_o="1200" height_o="1275" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/6.0_a_quiz_question_65_o.jpg" data-mid="13320277" border="0" align="left"/> The Challenge is in three stages running from January to the tournament in August. The whole campaign is built on a large user generated content platform all hosted in Facebook. We begin with an audition where Peter Schmeichel asks the questions and you can enhance your audition with a range of props. Carlsberg's talent scouts pick their favourite 50 auditions with Peter Schmeichel and each Nation has the chance to vote for their representatives. We encourage the selected fans to compete in tasks, adding more content to the UGC platform. We will use the content generated on the platform in media for campaign amplification. The campaign ends with the three finalists in the tournament. A range of live challenges that users can vote on will decide who presents MOTM trophy. Some of the concept scamps <img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide28.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide28_o.jpg" data-mid="13322584" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide29.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide29_o.jpg" data-mid="13322586" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide39.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide39_o.jpg" data-mid="13322594" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide40.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide40_o.jpg" data-mid="13322601" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide42.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide42_o.jpg" data-mid="13322603" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Carlsberg_FB_poznan.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Carlsberg_FB_poznan_o.jpg" data-mid="13323266" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide44.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide44_o.jpg" data-mid="13322604" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide52.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide52_o.jpg" data-mid="13322606" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide53.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide53_o.jpg" data-mid="13322608" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide55.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide55_o.jpg" data-mid="13322610" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide58.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide58_o.jpg" data-mid="13322611" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide60.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide60_o.jpg" data-mid="13322613" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide61.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide61_o.jpg" data-mid="13322614" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide62.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide62_o.jpg" data-mid="13322617" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide63.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide63_o.jpg" data-mid="13322620" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide64.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide64_o.jpg" data-mid="13322623" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide65.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide65_o.jpg" data-mid="13322624" border="0" align="left"/><img src="http://payload16.cargocollective.com/1/0/6425/2631449/Slide66.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload16.cargocollective.com/1/0/6425/2631449/Slide66_o.jpg" data-mid="13322627" border="0" align="left"/>