Jordans Cereals
Client Jordans | Agency Soup | My Role Concept, Pitch, Creative Direction, Art Direction
www.jordanscereals.co.uk
Jordans have an amazing story. They invented Conservation Farming, they know exactly who farms their land, they even own a nature reserve. With changes to the premium healthy cereals market Jordans needed help them tell their story to a new, younger audience.
The insight was based around “You can taste we care.” The Jordans story is very authentic but their communication style was very dated. My main concept for the site was creating a community focus that, quite literally, brought the Jordans story to life by pulling new and interesting facets to the fore each time you visited the site, building the story over time through different interactive media.
An huge immediate increase in traffic to Jordans website, more unique visitors in month one than through the entire previous year. Email database increased by several multiples. Jordans desire to develop a more digital focused marketing plan after success of initial launch.
Visit Jordans website
NMA Site of the Week June 2009
Some initial conceptual work.
This scamp drawn by Mat Denney@Soup
www.jordanscereals.co.uk
Jordans have an amazing story. They invented Conservation Farming, they know exactly who farms their land, they even own a nature reserve. With changes to the premium healthy cereals market Jordans needed help them tell their story to a new, younger audience.
The insight was based around “You can taste we care.” The Jordans story is very authentic but their communication style was very dated. My main concept for the site was creating a community focus that, quite literally, brought the Jordans story to life by pulling new and interesting facets to the fore each time you visited the site, building the story over time through different interactive media.
An huge immediate increase in traffic to Jordans website, more unique visitors in month one than through the entire previous year. Email database increased by several multiples. Jordans desire to develop a more digital focused marketing plan after success of initial launch.
Visit Jordans website
NMA Site of the Week June 2009
Some initial conceptual work.
This scamp drawn by Mat Denney@Soup