Client Ladybird Books | Agency Soup | My Role Concept, Pitch, Creative Direction, Art Direction, Design


Originally concepted to be an online children's bookshelf. With a book finder that builds recommended reading plans and emails parents at key development stages with suggested reading lists.

Finished up being a site designed to fit the very inflexible Penguin Group content management system.

One of the more interesting ideas that didn't make it to the end was an intelligent eCRM system that grew with your child through age and key-stage.