Innocent Village Fete
Client Innocent Drinks | Agency Soup | My Role Concept, Pitch, Creative Direction, Art Direction, Design, Photography
Brief Capture the essence of the English village fete with a digital destination that allows innocent to sell tickets.
Creative insight “The English regard their fete’s as a moral triumph of amateurism.” Tapping into our national affection for the English village fete and our growing demand for locally sourced products and the desire for home made foods gave a ‘homespun heroics’ approach to the creative indurate to funky dot-com styling.
Result A four week turnaround from pitch to delivery. All tickets sold before the event. An initial target of fifty village fete’s registered was exceeded by over four-hundred percent.
Success of this project led Soup to becoming innocent’s sole digital marketing agency.
Some alternative concepts.
Brief Capture the essence of the English village fete with a digital destination that allows innocent to sell tickets.
Creative insight “The English regard their fete’s as a moral triumph of amateurism.” Tapping into our national affection for the English village fete and our growing demand for locally sourced products and the desire for home made foods gave a ‘homespun heroics’ approach to the creative indurate to funky dot-com styling.
Result A four week turnaround from pitch to delivery. All tickets sold before the event. An initial target of fifty village fete’s registered was exceeded by over four-hundred percent.
Success of this project led Soup to becoming innocent’s sole digital marketing agency.
Some alternative concepts.